Agricultural Marketing, Trade and Price Notes PDF Download

Theory

• Agricultural Marketing: Concepts and definitions of market, marketing, agricultural marketing, market structure, classification and characteristics of agricultural markets;
[ Read Here]
• Marketing Mix
[ Read Here]
• Market segmentation.
[ Read Here]
• Producer's surplus meaning and its types, marketable and marketed surplus, factors affecting marketable surplus of agricultural commodities;
[ Read Here]
• Marketing process - concentration(Assembly) , dispersion and equalization;
[ Read Here]
• Cost based and competition based pricing.
[ Read Here]
• Market promotion advertising, personal selling, sales promotion and publicity their meaning, merits & demerits; 
[ Read Here]
• Marketing functions: Exchange functions - buying and selling; physical functions - storage, transport and processing; facilitating functions packaging, branding, grading, quality control and labelling (Agmark).
[ Read Here]
• Demand, supply and producer's surplus of agricultural commodities; Nature and determinants of demand and supply of farm products;
[ Read Here]
• Market functionaries and marketing channels: types and importance of agencies involved in agricultural marketing; meaning and definition of marketing channel; number of channel levels; marketing channels for different farm products.
[ Read Here]
• Market Integration and Market Efficiency: meaning, definition and types.  
[ Read Here]
• Marketing costs, Margins and price spread; factors affecting cost of marketing: reasons for higher marketing costs of farm commodities; ways of reducing marketing costs; 
[ Read Here]
• Role of Govt. in agricultural marketing: public sector institutions - CWC, SWC, FCI, CACP & DMI: their objectives and functions; 
[ Read Here]
• Recent changes in Farming laws including e - NAM, removal of stock limit and contract farming; 
[ Read Here]
• Cooperative marketing in India.
[ Read Here]
• Risk in marketing types of risk in marketing; speculation & hedging; an overview of futures trading; 
[ Read Here]
• Agricultural prices and policy: meaning and functions of prices; administered prices; need for agricultural price policy.
[ Read Here]
• Trade: concept of international trade and its needs, theories of absolute and comparative advantage. Present status and prospects of International trade in agricultural Commodities;
[ Read Here]
• GATT and WTO; Agreement on Agriculture (AOA) and its implications on Indian agriculture;
[ Read Here]
• IPR, 
[ Read Here]
• GST.
[ Read Here]

Go to Link