Agricultural Marketing, Trade and Price Notes PDF Download

Agricultural Marketing, Trade and Price Notes PDF Download

Theory

Agricultural Marketing: Concepts and definitions of market, marketing, agricultural marketing, market structure, classification and characteristics of agricultural markets;

Marketing Mix

Market segmentation.

Producer's surplus meaning and its types, marketable and marketed surplus, factors affecting marketable surplus of agricultural commodities;

Marketing process - concentration(Assembly) , dispersion and equalization;

Cost based and competition based pricing.

Market promotion advertising, personal selling, sales promotion and publicity their meaning, merits & demerits;

Marketing functions: Exchange functions - buying and selling; physical functions - storage, transport and processing; facilitating functions packaging, branding, grading, quality control and labelling (Agmark).

Demand, supply and producer's surplus of agricultural commodities; Nature and determinants of demand and supply of farm products;

Market functionaries and marketing channels: types and importance of agencies involved in agricultural marketing; meaning and definition of marketing channel; number of channel levels; marketing channels for different farm products.

Market Integration and Market Efficiency: meaning, definition and types.

Marketing costs, Margins and price spread; factors affecting cost of marketing: reasons for higher marketing costs of farm commodities; ways of reducing marketing costs;

Role of Govt. in agricultural marketing: public sector institutions - CWC, SWC, FCI, CACP & DMI: their objectives and functions;

Recent changes in Farming laws including e - NAM, removal of stock limit and contract farming;

Cooperative marketing in India.

Risk in marketing types of risk in marketing; speculation & hedging; an overview of futures trading;

Agricultural prices and policy: meaning and functions of prices; administered prices; need for agricultural price policy.

Trade: concept of international trade and its needs, theories of absolute and comparative advantage. Present status and prospects of International trade in agricultural Commodities;

GATT and WTO; Agreement on Agriculture (AOA) and its implications on Indian agriculture;

IPR,

GST.

About the author

I'm an ordinary student of agriculture.

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