Theory
- Transformation of agriculture into agri-business, various stakeholders and components of agri-business systems, Importance of agri-business in the Indian economy and new agricultural policy, distinctive features of agri-business management. [Read Here]
- Importance and needs of agro-based industries, classification of industries and types of agro-based industries; institutional arrangement, procedure to set up agro-based industries, Constraints to establishing agro-based industries. [Read Here]
- Agri-value chain understanding primary and support activities and their linkages, business environment: PEST and SWOT analysis, management functions roles and activities, organization culture. [Read Here]
- Planning, meaning, definition and types of plans, purpose or mission, goals or objectives, strategies, policy procedures, rules, programmes and budget, components of a business plan, steps in planning and implementation. [Read Here]
- Organization staffing, directing and motivation, ordering, leading, supervision, communication and control; capital management and financial management of agri- business, financial statements and their importance; [Read Here]
- Marketing management: segmentation, targeting and positioning, marketing mix and marketing strategies, consumer behaviour analysis, Product Life Cycle (PLC), Sales and distribution management, pricing policy and various pricing methods. [Read Here]
- Project management: definition, project cycle, identification, formulation, appraisal, implementation, monitoring and evaluation. [Read Here]
